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Conveniently located in the heartlands of Scotland, Perthshire is home to a magnificent collection of romantic castles, heritage sites and stunning Highland Scenery merging with the higher altitudes of the Scottish Highlands to the North and West. This stunningly beautiful county is renowned for its rich, fertile soils and farmland, lending to its reputation as Scotland’s major centre for fruit growing and arable farming.

Easily accessible from the bustling metropolises of Glasgow and Edinburgh, Perthshire is an idyllic hideaway for weekend breaks at various country retreats and world-class hotels dotted throughout the county. One of the region’s most visited resorts is Pitlochry in Northern Perthshire, once a popular retreat for Queen Victorial. Exuding Victorian classical elegance with its stunning collection of slate buildings that line the main street, Atholl Road, this vibrant small town is internationally acclaimed for its Art and Comedy scene at the Pitlochry Festival Theatre, serving an eclectic repertoire of International Artists and Touring productions throughout the year. Surrounded by beautiful scenery inspired by Scottish artists and writers, Pitlochry is an idyllic retreat for exploring Perthshire and its hidden treasures, including the Pass of Killiecrankie, famed for its battle in this verdant gorge.

In the heart of the county is Perth, the largest settlement and administrative centre of Perthshire. Once the Capital of Scotland, Perth has preserved its status as an important centre for the business and leisure markets and retains its quintessential Scottish Market Town charm. The city boasts an unsurpassed collection of cultural treasures within and around, including Scone Palace, Balhousie Castle and The Blackwatch Museum to name but a few, each depicting the area’s regal and aristocratic splendour and traditions. Easily explored by foot, Perth has an excellent provision of retail emporiums and restaurants and traditional and trendy pubs around its cultural heart. Traces of the town’s medieval architecture are still restored today around the imposing St John’s Kirk, the city’s cultural quarter where you can soak up the cosmopolitan ambience in various bars, cafes and restaurants dotted around the area.

Skirting the Highland Boundary Fault which merges the Highlands and Lowlands of Scotland, it is unsurprising that Perthshire comes to second to the Highlands as a leading destination for the great outdoors. From first-class salmon fishing in the River Tay to invigorating forest walks and cycle paths amidst breathtaking wilderness, Perthshire has a diverse range of activities and attractions waiting to be explored, both land and water-based. Equally why not seek adventure and enjoy one of the many off road safaris available around Glen Lyon, Aberfeldy, Pitlochry and Killin where you can experience some of Perthshire’s unspoiled and desolate landscapes. Alternatively, soak up the atmosphere at one of the many Perthshire Festivals including T ‘n’ The Park which attracts hundreds of thousands of revellers to this two-day rock music festival, irrefutably one of the UK’s largest and on the same scale and league as Glastonbury. Whether you are inspired by music and the arts, or enjoy the finer things in life, Perthshire certainly lives up to its reputation as a leading UK holiday destination.